I love this product because I LOVE cherry scented and flavoured everything! I had also recently purchased a Durex Cherry flavoured lube and felt really disappointed with its faint cherry hint and the fact that I felt really waxy afterwards. Their product just didn’t go that extra mile for me. However, this product feels like I’m using pure cherry extract or something as it has a really nice sweet smell and taste. I am also very picky with what I put in my mouth and “downstairs”, so I’m happy I’m using an organic product that has a natural but really nice flavor to it.